by Kathy Nothnagel | May 12, 2025 | Event Registration
Event planners aim to increase revenue, registrations, and engagement in attendee-paid activities. With only three out of 10 people completing an online purchase, understanding how to address abandoned carts and abandoned registrations can elevate your event...
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by Kat Parker | Feb 10, 2025 | Event Management
Behind every successful event lies a treasure trove of insights just waiting to be uncovered. How do you access this goldmine? Simple: by asking the right questions.  Allow us to share an image, courtesy of the Irish poet, James Stephens: “We get wise by asking...
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by Marilena De Niear | Jan 18, 2024 | Expo Management
As event planning tools and capabilities evolve, A/B testing holds paramount importance for optimizing event registration. Through continuous iteration and experimentation with elements like form fields, CTAs, and page design, organizers can uncover insights that lead...
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