In event marketing, sponsorships are crucial for funding and enhancing the attendee experience. However, ensuring sponsors receive a return on investment (ROI) can be challenging for event organizers. That’s where lead retrieval technology comes in.
Lead retrieval is a technology-driven system that captures and collects contact information from potential leads quickly and efficiently unlike traditional lead capture methods, such as paper-based forms or manual data entry, lead retrieval leverages digital tools to streamline the process and provide valuable insights.
Let’s explore how lead retrieval increases sponsorship ROI and why event organizers should consider integrating it into their events.
Enhance sponsor-attendee interactions
One of the primary ways lead retrieval technology increases sponsorship ROI is by facilitating seamless interactions between sponsors and attendees. Seamless interactions help both parties gain the maximum value from their experience. With features like the following, sponsors can effectively generate leads and initiate meaningful connections:
Badge scanning
Lead retrieval tools allow organizers to scan attendee badges instantly, capturing vital information such as their name, company, and contact details. This technology saves both time and resources, allowing sponsors to establish a connection with the attendee quickly. It eliminates the need for manual data entry and minimizes the risk of errors, ensuring accurate lead capture.
Instant data capture
Sponsors can access attendee data in real-time by digitizing the lead capture process. This immediate access to contact information allows sponsors to follow up promptly and nurture leads while their interest is still fresh. It works by storing data in the cloud, where sponsors can access it from any device and create comprehensive lead-tracking analyses or reports.
Note-taking capabilities
Lead retrieval tools often include note-taking capabilities, enabling sponsors to add personalized notes and details about their interactions with attendees. This information becomes invaluable for post-event follow-ups and customized communication. Instead of relying solely on the data from badge scanning or on memory, sponsors can easily review their notes and develop powerful post-event strategies tailored to the individual attendee.
Tracking and measuring sponsorship engagement
Lead retrieval tools also enable event organizers to track and measure sponsorship engagement in real time. This data-driven approach allows sponsors and event organizers to evaluate the effectiveness of sponsorships, make informed decisions, and optimize their strategies for future events.
For example, sponsors can quickly identify the most engaged attendees and track their conversations, helping them better understand the interests of their target demographic. Ultimately, sponsorship measurement of event effectiveness and ROI is essential for maximizing the value of sponsorship.
Streamlining lead follow-up processes
Lead retrieval tools streamline the lead follow-up process, ensuring sponsors can capitalize on the connections made during the event. Features like automated lead qualification, personalized communication, and seamless data integration with CRM systems are vital in optimizing the follow-up process.
Automated lead qualification
Lead retrieval systems can automatically qualify leads based on predefined criteria, saving sponsors time and effort. This feature enables focusing on the most promising leads, increasing the chances of conversion and ROI.
Personalized communication
With access to attendee data and notes from lead retrieval tools, sponsors can tailor their follow-up communication to each individual. Personalization enhances the sponsor-attendee relationship and increases the likelihood of continued engagement.
Seamless data integration with CRM systems
Lead retrieval tools often integrate with popular customer relationship management (CRM) systems, allowing sponsors to transfer captured leads and their associated data effortlessly. This integration ensures that leads are seamlessly added to the existing sales pipeline, enhancing the efficiency of the lead nurturing process.
Leveraging data analytics for sponsorship optimization
Data analytics plays a crucial role in optimizing sponsorship strategies. Lead retrieval tools provide event organizers and sponsors with valuable data and analytics to assess sponsor performance, measure ROI, and identify areas for improvement.
Lead retrieval tools capture data on attendee interactions, booth visits, and engagement levels. This information gives sponsors a comprehensive performance overview, allowing them to make data-driven decisions and optimize their future sponsorship strategies.
Case studies and success stories
Expo Logic’s lead retrieval solutions have helped event organizers, and sponsors maximize their ROI on sponsorship investments. These real-life examples and success stories demonstrate the effectiveness of lead retrieval tools:
National Association of Pediatric Nurse Practitioners (NAPNAP)
The National Association of Pediatric Nurse Practitioners (NAPNAP), the professional association for all pediatric-focused advanced practice registered nurses (APRNs), trusted Expo Logic for top-rated services for credit tracking and lead retrieval needs. NAPNAP has over 8,500 members, needing lead retrieval solutions to monitor and record attendee engagement from their conferences successfully.
The association’s 2014 registration experience pushed NAPNAP to partner with Expo Logic for their 2015 conference. Lines were significantly reduced, and the lead retrieval process was much more efficient. As said by NAPNAP’s Senior Education Manager Laura Nelsen:
“When we arrived on-site, we told our general services contractor that we would not be needing stanchions. Within 24 hours, he joined us all as true believers of the power of Expo Logic’s badge[on]demand™ technology.”
The National Society of Black Engineers (NSBE)
The National Society of Black Engineers (NSBE) also experienced success with Expo Logic’s lead retrieval solutions. As an organization dedicated to the academic and professional success of African-American engineering students and professionals, NSBE offers the following and more:
- Leadership training
- Professional development activities
- Mentoring opportunities
- Career placement services
With 354 active chapters and 31,000 members, NSBE needed a registration system to integrate with its association management software. Expo Logic’s badge[on]demand™ allowed them to keep all registration information in their system and print badges directly from each attendee record. As said by NSBE Director of Membership Nicole M. Yates:
“We received so many compliments on registration, so our members had a very positive experience. I personally could not have been more thrilled with self-registration.”
