On-Demand Webinar
2024 Association Trends Study: A New Era of Associations
As technology continues to rapidly evolve, adapting and adjusting to the changes along with the new member experience is crucial. Learn how association professionals are leveraging technology to provide greater member value, addressing the constantly changing needs of members, and how their attitudes and outlooks about technology have changed.
Momentive Software (formerly Momentive Software) and Edge Research share our findings of the 2024 Association Trends Study. We’ll examine the transformational power of technology and its role in shaping the future of member engagement and association growth.
This webinar will cover the study results, collected from thousands of members and hundreds of association leaders. What you can expect to learn:
How association professionals utilize technology today and how they drive revenue
Why members and pros support and oppose the use of AI
Generational differences in technology usage and benefits associations offer
How attitudes and outlooks towards technology’s impact on associations have changed
About the speakers
Pam Loeb
Principal, Edge Research
As a Principal at Edge, Pam works regularly with marquee brands to design studies and provide insights that drive their business, co-managing the firm’s Education, Health & Wellness, and Philanthropy practices. Pam is passionate about helping membership with their unique challenges, including member development and retention, public education, and advocacy. Over the last 30 years, she has managed hundreds of studies for NGOs and professional associations to improve their communications and public awareness efforts. Pam has co-authored and presented several public sector-wide studies, which have been featured in The Wall Street Journal and USA Today.
Tirrah Switzer
Senior Director of Product Marketing, Momentive Software (formerly Momentive Software)
Tirrah is a product marketing enthusiast, borderline obsessed with keeping up to date with technology trends and understanding the challenges associations face. She is the co-author of nine research studies on member engagement and loyalty, association digital evolution trends, and a benchmark report on small-staff associations.
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