2022 Association Trends Study

The Big Reveal

The Future-Focused Member Experience

The strong connection between innovative technology and MX is a powerful tool for event management, especially when paired with future-facing features.

Associations looking to secure their future and improve MX must evaluate member values and invest in technology.

Research Study

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After more than two years of ups, downs, twists and turns, the focus on technology and member experience has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations?

We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:

  • Your members’ new attitudes and outlooks toward technology
  • Technology’s powerful impact on member loyalty
  • Key technology trends that all association leaders should know about
  • Action items aimed at providing greater member value and a more positive member experience

This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.

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Insight 1

Add technologically advanced options to your in-person events.

While in-person events still have a valuable place in member engagement, it’s also time to re-evaluate and continue investing in great event MX with tools and strategies to engage in-person and virtual attendees.


Pros think conferences are higher quality technologically than Members do


There’s a slight shift toward future in-person engagement, but this year, it’s driven by older Members

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When you engage with your members to identify the value of in-person versus virtual event attendance, you work to deliver the experience they want.

Insight 2

Evolve your use of technology – now!

More than 80 percent of Pros do not feel technologically prepared for the future, but Members indicate a strong correlation between their view of their organization’s adoption and use of technology with higher satisfaction and connection.


While Member evaluations of their organization’s technology remain strong, they have stayed flat over the past five years


Pros say they will spend even more than last year on event tools

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Organizations have a big opportunity to improve MX by increasing their use of technology such as event management software with tools in place for future-facing features like contactless self-check-in.

On-Demand Webinar

The Big Reveal: 2022 Association Trends Report

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.