Opportunities to take the member experience (MX) from average to exceptional
Member loyalty metrics remain high, even in fluctuating conditions, proving that associations consistently provide value to their members. But there is still room for improvement: Widening gaps between evolving member values and pro benefits offer distinct opportunities, and understanding both member and organizational viewpoints provides a more complete picture of risk and potential.
We reveal insights into the powerful connection between member experience and ongoing growth in member acquisition, engagement, and retention.
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