Discover the top association trends of 2021.

After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. Get insights on how to stay one step ahead and plan for a new generation of association events.

Gain the latest insights on:


What shifts have emerged in value according to members

Find out how members rated the key benefits from their organization.


Which behaviors formed during the pandemic

Discover why there was an increase in member attendance this year.


Key data benchmarks and technology trends

Find out how the latest tools have helped with event planning and execution.


Actionable take-aways that help drive engagement

Discover which factors have the biggest impact on members’ decisions.

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