Whitepaper

Discover the top association trends of 2021.

After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. Get insights on how to stay one step ahead and plan for a new generation of association events.

Gain the latest insights on:

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What shifts have emerged in value according to members

Find out how members rated the key benefits from their organization.

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Which behaviors formed during the pandemic

Discover why there was an increase in member attendance this year.

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Key data benchmarks and technology trends

Find out how the latest tools have helped with event planning and execution.

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Actionable take-aways that help drive engagement

Discover which factors have the biggest impact on members’ decisions.

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